PR Newswire
01 Aug 2022, 10:16 GMT+10
HAIKOU, China, Aug. 1, 2022 /PRNewswire/ -- As the second China International Consumer Products Expo ("CICPE" or "Hainan Expo") welcomes 2,800 boutique brands from 61 countries and regions, Sanya, the popular resort city on Hainan Island's southern tip, showcased the city's possibilities and potential as a tourism destination combined with fashionable elements through its theme day on July 28 at the largest consumer boutique exhibition in the Asia-Pacific region.
The Sanya Day event was organized by the Hainan Provincial Bureau of International Economic Development (Hainan IEDB) and co-organized by the Sanya Tourism Promotion Board (STPB). It aimed to cultivate new businesses and promote culture exchange for tourism consumption while encouraging international partners to explore the potential of this "tourism + culture" destination in China.
Fashion show brings Hong Kong designer brands to a top tourist destination
Hainan Expo provides unlimited business opportunities for international brands to explore the Chinese market, while introducing China's fashionable products to consumers across the globe. The Sanya Day event, which was an important part of the Hainan Expo Fashion Week, featured three debut shows from Hong Kong boutique and pioneering designer brands, including Ribyeung, BronzeLucia, and KINGWEN, with elements covering leisure, vacation, youth, and nature.
The cooperation with the Hong Kong designers echoes Sanya's commitment to expanding this business and establishing a long-term collaboration mechanism with international premium and emerging brands with the ambition of bringing travelers more fashion experiences.
While promoting Sanya as a fashionable and trendy tourism option, the show also presented Sanya as an open and diverse international destination and called for mutual cooperation with Hong Kong and the international community.
Fashion as a new approach to discovering the best of Sanya
At the event, STPB and Hainan IEDB signed a strategic cooperation agreement on the fashion sector, leveraging resources to land brand debuts and introduce the fashion cluster to Sanya. The signings will explore opportunities in Sanya's tourism market and future development opportunities in supporting future brand debuts and designer events as well as launching premium conferences and exhibitions.
An internationally renowned tourist destination, Sanya is undoubtedly the best medium for brands to enter the Chinese market given its diversified customer base. It is also an ideal option for travelers who would like to add more fashion-related experiences to their business or leisure trips, as Sanya keeps enhancing its competitiveness against the backdrop of the integrated free trade port policy and the popularity of tourism and leisure consumption scenarios.
"Sanya has been committed to developing partnerships and enriching its offering to serve the demands of various visitors. The idea of achieving win-win cooperation and deepening mutual exchange is the original intention of our participation in the Hainan Expo, as we hope to extend more possibilities of Sanya," said Albert Yip, director general of the STPB. "Building on the development of the Guangdong-Hong Kong-Macao Greater Bay Area and Hainan Free Trade Port and taking the second Hainan Expo as an opportunity, we would like to extend an invitation to visitors from Hong Kong and other places across the world to explore the enormous potential in Sanya, to enjoy the unique experience here with a fashionable taste."
SOURCE Sanya Tourism Promotion Board
Get a daily dose of Asia Pacific Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Asia Pacific Star.
More InformationDHARAMSHALA, India: The Dalai Lama turned 90 on July 6, celebrated by thousands of followers in the Himalayan town of Dharamshala,...
HONG KONG: China has fired back at the European Union in an escalating trade dispute by imposing new restrictions on medical device...
Chinese FM calls for joint efforts in finding right way for China, U.S. to get along China and the United States should work together...
New Delhi [India], July 12 (ANI): In a remarkable decision taken at the 47th Session of the World Heritage Committee, India's official...
How the Wests recklessness is testing Moscows nuclear patience A multipolar world is, by its nature, a nuclear one. Its conflicts...
The Hague [Netherlands], July 11 (ANI): Italy made history after securing qualification for the 2026 Men's T20 World Cup in India and...
WASHINGTON, D.C.: A federal rule designed to make it easier for Americans to cancel subscriptions has been blocked by a U.S. appeals...
BASTROP, Texas: In a surprising turn at Elon Musk's X platform, CEO Linda Yaccarino announced she is stepping down, just months after...
NEW YORK CITY, New York: Former British prime minister Rishi Sunak will return to Goldman Sachs in an advisory role, the Wall Street...
LONDON, U.K.: Physically backed gold exchange-traded funds recorded their most significant semi-annual inflow since the first half...
AMSTERDAM, Netherlands: Some 32 percent of global semiconductor production could face climate change-related copper supply disruptions...
NEW YORK, New York - U.S. stocks rebounded Tuesday with all the major indices gaining ground. Markets in the UK, Europe and Canada...