PR Newswire
03 Aug 2022, 15:02 GMT+10
QINGDAO, China, Aug. 3, 2022 /PRNewswire/ -- As one of the most awaited games of 2022, UEFA Women's EURO 2022 ended with England crowned, witnessed by a record 87192 attendance. As a proud partner of the tournament, through years of sports marketing and technological innovation, Hisense has achieved champion position in brand awareness and product sales, successfully laying a solid groundwork for Hisense's global expansion and reputation.
Remember The Name: How Hisense won new fans at UEFA Women's EURO 2022
As a global partner of the tournament, to increase awareness and promote women's football, Hisense has enhanced consumer excitement and interest in women's football through various marketing campaigns.
One of the campaign featured quizzes, daily highlights, and competitions on social media, also encouraged fans to upload videos of their football talents for a chance to win a Hisense 4K U7 TV, and some lucky fans won tickets to the tournament final at Wembley. The campaign reached over 6 million people, with more than 400,000 engagements and over 1 million video views.
To support women's football at grassroots level, Hisense offered cashback donations through #RememberTheName campaign. Consumers who purchased during the campaign could donate their cashback to Women in Sport, and Hisense matched their donations.
Hisense Stuns on the Football Pitch, Enhanced Enterprise's Reputation and Market Performance
Leveraging the tournament's recognition and marketing strategies, Hisense has successfully showcased its technology and strengths to worldwide consumers and established deeper partnerships with business partners.
Since Hisense started its sports marketing efforts, it has received much praise and support worldwide. For example, European consumers' demand for Hisense's different products has greatly increased; hence, Hisense recently established a new R&D center in Velenje and invested over 50 million to better deliver high-quality products to consumers; European brands such as Darty and Boulanger, leading home appliance and electronic retailers, have become Hisense's primary business partners. With various business achievements, in the first half of 2022, sales revenue of Hisense International Co., Ltd. increased 5% YOY, successfully making brilliant results for Hisense's international business expansions.
Along with the consolidation of brand strength and global market expansion, sports marketing is an essential strategy for Hisense to achieve remarkable business growth globally. Through comprehensive capabilities, innovative products, and branding strategies, Hisense is now maintaining a competitive advantage within the global market.
SOURCE Hisense
Get a daily dose of Asia Pacific Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Asia Pacific Star.
More InformationBEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...
]LONDON, U.K.: A World Health Organization (WHO) expert group investigating the origins of the COVID-19 pandemic released its final...
FRANKFURT, Germany: Germany has become the latest country to challenge Chinese AI firm DeepSeek over its data practices, as pressure...
Nearly three months after a devastating earthquake struck Myanmar, the country remains trapped in a deepening crisis, compounded by...
New Delhi [India], July 3 (ANI): A new trade agreement between the United States and Vietnam is raising concerns and offering key lessons...
Washington, DC [US], July 2 (ANI): US President Donald Trump was yet again at his rhetoric against the Democratic mayoral nominee for...
NEW YORK, New York - U.S. stocks diverged on Wednesday for the second day in a row. The Standard and Poor's 500 hit a new all-time...
NEW YORK CITY, New York: The U.S. dollar continues to lose ground, weighed down by growing concerns over Washington's fiscal outlook...
KABUL, Afghanistan: Afghanistan, long associated with war and instability, is quietly trying to rebrand itself as a destination for...
SANTA CLARA, California: Executives at Nvidia have quietly been cashing in on the AI frenzy. According to a report by the Financial...
NEW YORK, New York - Global stock indices closed with divergent performances on Tuesday, as investors weighed corporate earnings, central...
TORONTO, Canada: Canadian Prime Minister Mark Carney announced late on June 29 that trade negotiations with the U.S. have recommenced...