PR Newswire
04 Aug 2022, 18:14 GMT+10
Comviva's AI-driven MobiLytix Marketing Studio to deliver personalized experience in real-time to drive growth
HANOI, Vietnam, Aug. 4, 2022 /PRNewswire/ -- Comviva, the global leader in mobility solutions, today announced its strategic partnership with VNPT Group, the second-largest Telecom operator in Vietnam to accelerate its Customer Value Management program. As a part of the engagement, Comviva shall deploy its flagship MobiLytix Marketing Studio solution to deliver real-time, personalized, and contextual communications. Comviva shall also equip VNPT Group with its AI workbench and Data Science solution (MobiLytix AIx) that offers pre-built Machine Learning models to accelerate time to market. The partnership has also involved COMIT Corporation who is the Vietnamese overall solution partner for this engagement.
Speaking on the occasion, Dien Hy Ngo, Deputy General Director at VNPT Group said, "We are delighted to partner with Comviva and build a next generation digital customer experience platform for our customers. The cooperation is in the initial stage of implementation and is expected to go live in the fourth quarter of 2022. We hope that our partnership with Comviva shall empower us to derive insights and deepen personalized services to customers."
Commenting on the partnership, Amit Sanyal, EVP & Chief Operating Officer for Customer Value Solutions at Comviva said, "We are thrilled to partner with VNPT Group in their transformation journey. With the rapid advancement in the digital economy, Comviva is leading the way with its continuous innovation on the Customer Experience platform. MobiLytix Marketing studio has a proven track record of customer success with its AI-driven next-generation capabilities to execute omnichannel high-impact marketing programs in real-time, for boosting revenue and customer lifetime value."
Also, commenting on the partnership, Dinh Long Nguyen, Vice President of COMIT Corporation said, "MobiLytix Marketing Studio platform will significantly transform the experience for VNPT customers. With the next generation AI-driven data science framework, marketing campaigns will be delivered in real-time with personalized and contextual messages. We are honored to be a part of the project that promises deep impact."
MobiLytix is a leading marketing technology platform globally that unifies customer engagement, loyalty & rewards management, data science and intelligent AI-driven automation capabilities within a single platform to execute campaigns real-time and at scale. With over 200 million deployed customer base and clients achieving high incremental revenues, MobiLytix has a proven track record of customer success.
Contact:
Sundeep Mehta
+91-124-481-9000
pr@comviva.com
SOURCE Comviva
Get a daily dose of Asia Pacific Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Asia Pacific Star.
More InformationDHAKA, Bangladesh On Thursday, Information Minister Hasan Mahmud said the United Nations Human Rights Council (UNHRC) should focus on Palestine ...
HANOI, Vietnam: The lawyer for prominent social commentator Le Van Dung has reported that a Vietnamese court rejected his appeal ...
DHAKA, Bangladesh - Michelle Bachelet has urged the Bangladesh government to establish an independent investigation into allegations of enforced disappearances. ...
LONDON, England: Despite a legal challenge in London's High Court in early September, the UK government is continuing to pursue ...
MON STATE, Myanmar - According to a statement released by the Karen National Union (KNU) on Sunday, current military strikes ...
NEW DELHI, India: During his national day address this week, Prime Minister NarendraModi said India will seek to become a ...
NEW YORK CITY, New York: Months after the U.S. faced acute shortages of baby formula, this week two major U.S. ...
SYDNEY, NSW, Australia - Stocks were in the doldrums in Asia on Friday as investors weighed up potential Federal Reserve ...
LONDON, England: As surging food costs are further squeezing household budgets, inJuly consumer price inflation in the UK jumped to ...
NEW DELHI, India: After a decline in prices reaching a 2-year low encouraged investors to purchase silver in 2022, India's ...
NEW YORK CITY, New York: The American hedge fund Third Point has purchased a stake worth some $1 billion in ...
NEW YORK, New York - Investors were divided on Thursday as to where to send U.S. stocks. Jitters about inflation, ...