PR Newswire
26 May 2023, 06:30 GMT+10
LG to Unveil Its Unique, Color-changing Refrigerator in Australia in Partnership With the Country's Largest Festival of Creativity, Innovation and Light
SEOUL, South Korea, May 26, 2023 /PRNewswire/ -- LG Electronics (LG) announces 'MoodUP, by LG,' an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney's annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG's innovative InstaView fridge with MoodUP.
LG Electronics announces a multifaceted activation set 'MoodUP, by LG' to take place during Vivid Sydney 2023.
A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,000[1] color combinations to choose from and easy management via the LG ThinQ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.
Visitors to LG's activation will be greeted by an eye-catching LED 'wall' measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company's colorific new fridge, they can also take part in a fun, movement-based quiz, What's your Vivid Sydney Mood?, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and - by answering some questions about the kind of Vivid experience they're looking for - can receive a personalized Vivid Sydney itinerary.
The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.[2]
For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney's dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival's immersive light show. To ensure they don't miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they've arrived at one of LG's AR-enabled locations.
"Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we're very excited to be showcasing it at Vivid Sydney," said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. "During Sydney's iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer - the first time it will be available outside of South Korea."
From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney's immersive 'MoodUP, by LG' activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.
[1] Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
[2] Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the 'MoodUP, by LG' activation via: www.lg.com/au/moodup.
About LG Electronics Home Appliance & Air Solution Company
The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.
Get a daily dose of Asia Pacific Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Asia Pacific Star.
More InformationBEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...
]LONDON, U.K.: A World Health Organization (WHO) expert group investigating the origins of the COVID-19 pandemic released its final...
FRANKFURT, Germany: Germany has become the latest country to challenge Chinese AI firm DeepSeek over its data practices, as pressure...
BANGKOK, Thailand: This week, Thailand implemented land border restrictions, including a ban on tourists traveling to Cambodia, as...
Aluminum, copper and nickel shipments have surged this year, according to trade data Beijing has increased purchases of Russian metals...
New Delhi [India], July 1 (ANI): The Ministry of External Affairs on Tuesday announced the appointment of Jayant Khobragade of the...
NEW YORK, New York - Global stock indices closed with divergent performances on Tuesday, as investors weighed corporate earnings, central...
TORONTO, Canada: Canadian Prime Minister Mark Carney announced late on June 29 that trade negotiations with the U.S. have recommenced...
Vancouver, Canada: A high-stakes legal showdown is brewing in the world of athleisure. Lululemon, the Canadian brand known for its...
LONDON, U.K.: British oil giant Shell has denied reports that it is in talks to acquire rival oil company BP. The Wall Street Journal...
NEW YORK, New York - U.S. stock markets closed firmly in positive territory to start the week Monday, with the S&P 500 and Dow Jones...
WASHINGTON, D.C.: On Friday, President Donald Trump announced that he was halting trade discussions with Canada due to its decision...