PR Newswire
02 Aug 2023, 12 GMT+10
![]() |
Eighty-four percent of technology leaders expect a budget increase in 2024; AI will snag the biggest increase
SINGAPORE, Aug. 2, 2023 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2024 Planning Guides, more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down as stakeholder expectations for growth remain steadfast. Additionally, to accelerate growth and keep pace with the evolving expectations of empowered digital customers, leaders should consider investing in and experimenting with AI. A versatile AI approach can deliver a broad range of solutions across operations that create customer value, cut inefficient complexity, and drive innovation.
Forrester's Planning Guides help leaders across technology, marketing, digital and customer experience (CX) functions during annual budgeting and prioritization cycles. They provide relevant benchmark operational data and recommendations for areas to experiment, deepen, or divest budget allocations for the coming year. Key insights from Forrester's 2024 Planning Guides include:
Areas to increase investment in 2024:
Areas to decrease investment in 2024:
Areas for experimentation in 2024:
"Looking ahead to 2024, while the macroeconomic conditions look more promising than the year before, budgets are likely to remain tight," said Dane Anderson, senior vice president of international research and product at Forrester. "Given the continued economic volatility, leaders need to prioritize investments that create customer value, improve efficiencies, and create differentiation. Forrester's Planning Guides provide detailed guidance on where to invest, pull back, and strategically experiment to grow and succeed in the coming year."
Resources:
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work - to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
Get a daily dose of Asia Pacific Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Asia Pacific Star.
More InformationBEIJING, China: A respected Uyghur scholar, known for her extensive work in studying Uyghur folklore and traditions, has been sentenced ...
BEIJING, China: Local authorities said a fire at the Shanjiaoshu coal mine in Guizhou province, southern China, killed 16 people ...
BEIJING, China - China and Nepal signed several agreements on Monday. The agreements were signed during a bilateral meeting between ...
DHAKA, Bangladesh - According to new research that ranks political violence worldwide, Bangladesh ranks 22nd out of the world's 50 ...
RAWALPINDI, Pakistan - Army Chief General Asim Munir met with members of Pakistan's Christian community on Monday, emphasizing the importance ...
DHAKA, Bangladesh - The BNP has given the government an ultimatum to release BNP Chairperson Khaleda Zia, who is being ...
NEW YORK, New York - U.S. stocks remained on a slippery slope on Wednesday as interest rates continued to hover ...
SAN FRANCISCO, California: In a major update that will move it closer to popular artificial intelligence (AI) assistants, such as ...
YOKOHAMA, Japan: Joining a growing number of carmakers that are shifting to electric vehicles (EV) by the end of the ...
NEW YORK, New York - There was a major bust on Wall Street on Tuesday as investors continued to fret ...
DETROIT, Michigan: This week, the United Auto Workers (UAW) expanded its members' strike to include dealers selling and servicing General ...
TOKYO, Japan: Toyota Motor (7203.T) is ramping up its production of electric vehicles (EVs) under both the Toyota and luxury ...